Sunday, December 23, 2007

Selling point of Bollywood Movies in 2007 is Big Budget and Big stars

The year 2007 can easily be compared to an over-budgeted multi-starrer masala flick with additional glam and spice.

However, it should perhaps be best remembered for the grand promotions with lots of hype, shocking box-office disasters, emergence of sports as a new success-mantra and an encouraging increase in children's films, besides the usual blockbusters, star break-ups and link-ups, and controversies.

We can safely start with the most noted Battle Royale between Shah Rukh Khan's 'Om Shanti Om' and Sanjay Leela Bhansali's 'Saawariya.' While the films battled each other at the ticket window, the superstar actor and critically acclaimed director of his times fought it out off-screen.

With the promotion costs of both films breaking all the records, this sure has been the most aggressive marketing battle ever in the Bollwyood. Irrespective of who won and who lost, the fight has sure given us all a hint at how cruel the fights would be off and on screen.

Meanwhile, it is 'OSO' that's apparently having the last laugh at the Box Office. But till the film breaks all the revenue records in the coming weeks, it is yet another SRK starrer Shimit Amin-directed 'Chak De! India' that tops the list of the year's blockbusters. It is followed by Mani Ratnam's 'Guru, David Dhawan's 'Partner,' Sajid Nadiayadwala's 'Heyy Babyy,' Priyadarshan's 'Bhool Bhulaiya.' Among other successful films include 'Dhamaal,' 'Life in a Metro,' 'Shootout at Lokhandwala,' 'Namastey London,' 'Aap Ka Surroor' the movies and others. Here Sagar Bellary's 'Bheja Fry' needs a special mention. Just like last year's 'Khosla Ka Khosla' this film was the underdog of the year. Made at a budget of about 50 lakhs the film went and made over six crores!

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Bipasha and John Abraham Split??
12 crores for Salman Khan
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Saif-shahid-kareena break up for promoting films??

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