Yash Raj's next big release, Aaja Nachle hasn't evoked the desired response with its initial promotions. Considering it is Madhuri Dixit's comeback film and their last release Laaga Chunari Mein Daag performing dismally at the box office, the Yash Raj bosses are worried but prepared to bring a turnaround.
The first teaser of Aaja Nachle was shown during Chak De India shows which announced - 'Madhuri is back'. It had the starlet flashing her trademark million dollar smile along with a dance pose and was cheered to whenever it was shown. But the big promo shown along Yash Raj's next release brought expectations down from the film. Industry sources claim that such a thing happened partly because it gave the entire story of the film which wasn't appearing exciting. Secondly, there was no hero shown opposite her in the entire long promo. Akshaye Khanna, who features with her in the film, was kept out of the promos keeping their age difference in mind.
But now with the principal promotional strategy backfiring, the Yash Raj head honcho has decided to change the entire second round of promotions we learnt from our sources. After industry buzz got stronger about Madhuri developing cold feet to promote the film and coming back only after the film's release date of November 30, Aditya we heard has personally requested her to fly down by November 20. He is confident that her presence here around the release time will definitely make a positive difference. Yash Raj follows the policy of maintaining a high secrecy regarding their films. But if one looks at the record of their last four releases, it has only worked once (Chak De India) in their favour. The Yash Raj team has properly planned out media interviews with their leading lady soon after she arrives.
The music of Aaja Nachle has failed to strike a chord with Madhuri fans as of now and the music sales are not up to the mark befitting a Yash Raj release. But the situational music is expected to catch up once the film is released, just like Chak De India's.
With more failures than successes in last one year, Bollywood's premiere production house is working overtime to ensure nothing goes wrong this time.