
But now with the principal promotional strategy backfiring, the Yash Raj head honcho has decided to change the entire second round of promotions we learnt from our sources. After industry buzz got stronger about Madhuri developing cold feet to promote the film and coming back only after the film's release date of November 30, Aditya we heard has personally requested her to fly down by November 20. He is confident that her presence here around the release time will definitely make a positive difference. Yash Raj follows the policy of maintaining a high secrecy regarding their films. But if one looks at the record of their last four releases, it has only worked once (Chak De India) in their favour. The Yash Raj team has properly planned out media interviews with their leading lady soon after she arrives.
The music of Aaja Nachle has failed to strike a chord with Madhuri fans as of now and the music sales are not up to the mark befitting a Yash Raj release. But the situational music is expected to catch up once the film is released, just like Chak De India's.
With more failures than successes in last one year, Bollywood's premiere production house is working overtime to ensure nothing goes wrong this time.
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